PD Strategy


MEA Home Training PD Strategy

At MEA much time has been dedicated to the professional development needs of our members. We recognise that the diverse skills required across the nation are reflected in the range of industry sectors and job roles within those areas. There will always be a need for MEA to offer targeted programs, to address local/state issues, however, the overall career paths in the industry and the skill needs that relate to those paths are universal.

MEA has a broad range of topics to cover the required industry skills at all levels. The two major streams within the industry, being sales & marketing and meetings & events management, are provided for in the MEA PD calendar, which truly reflects the professional development needs of meetings and events industry people.

Although MEA is made up of a large variety of businesses, the core membership deals in the area of sales & marketing, and meetings & events management.

Foundational Level PD Topics

Given that the Introductory level is well catered for within MEA via the Essentials program, it is important to note that it is not presumed that all of these topics/skills shall be acquired before appointment into a conference coordinator/sales assistant type role.

Instead it needs to be understood that these PD topics are recommended for those already in these roles in preparation for their move into a supervisory role at the Intermediate or Advanced level.

It is also important to note that the Foundational topics are, by definition, appropriate for the more senior levels as it is presumed that these skills are needed, as well as the additional skills required to perform supervisory and management tasks.

Appropriate for delivery to PCOs/Venue Sales Staff with 1-2 years industry experience.

Common Topics

Length (hours)

Event Industry Update I

3.0

Planning

Developing a Critical Path

Introducing Exhibitions

Understanding Conference Catering

 

1.5

1.5

1.5

Systems & Procedures

Suppliers - Building Working Relationships

Insurance Matters: Covering your Event

 

1.0

1.0

Marketing

Getting the best out of your Promotional Material

Creating Promotional Displays

 

2.0

1.5

Human Resource Management

Improving your Communication & Conflict Resolution Skills

Working with Cultural Groups

 

3.0

3.0

Financial Management

Managing your Budget

 

3.0

Technology

The Basics of using Audio Visual Technology

The Basics of Staging and Venue Set-up

 

1.5

1.5


Meetings Management Electives  

Length (hours)

Designing your Event

1.5

Event Site Selection & Negotiation

1.5

Understanding Conference Committees: Their Role & Structure

1.5

The Do's and Don'ts of Conference Programmes

2.0

Dealing with Registrations

2.0

Site Visit

2.0


Sales & Marketing Electives  

Length (hours)

Planning your Sales Strategy

1.5

Selling your Product: From Call to Closure

1.5

Choosing Promotional Activities that Work for You

1.5

Site Visit

2.0

Intermediate Level PD Topics

Appropriate for delivery to Meetings Managers/Sales Managers with between 3-5 years industry experience.

Intermediate topics

 

Length (hours)

Meetings Mgmt

Sales

Event Industry Update I

3.0

Planning

Managing Projects

Managing Contractors

Building Business Relationships

Planning Exhibitions: The Critical Success Factors

Winning Bids

Competitive Quoting

Winning Sponsorship

 

3.0

1.5

1.5

1.5

1.5

1.5

2.0

 

 

 

Systems & Procedures

Ensuring a Healthy, Safe and Secure Conference Environment

Your Business and the Law: Compliance Issues

Keeping your Customers Happy: How to Manage

Quality Customer Service

Managing Risk

 

2.0

2.0

2.0

2.0

2.0

 

 

Marketing

Developing New Products

Persuading your Readers: How to Produce Effective Written Communication

Event Marketing in the e-Business World

Public Relations and the Media

 

2.0

2.0


2.0

2.0

 

 

 


Human Resource Management

Making an Impact: Improving your Presentation Skills

Negotiating your way to Success

 

3.0

3.0

 

 

Financial Management

Preparing your Budget

 

3.0

 

 

Technology

Getting Technical: Learning more about Lighting and Sound

 

2.0

 

 

Advanced Level PD Topics

Appropriate for delivery to Senior Management with more than 5 years industry experience.

Advanced Topics  

Length
(hours)

Meetings
Mgmt

Sales

Event Industry Update II

3.0

Planning

Developing and working with Business Plans

Benchmarking

Advanced Projects Management

How to Develop Successful Operational Plans

 

3.0

3.0

3.0

3.0

 

 

Systems & Procedures

Managing your Office Assets

 

3.0

 

 

Marketing

Developing Successful Marketing Plans

 

3.0

 

 

 

 

 

Human Resource Management

Leading the Team

Recruiting and Selecting the Best Staff

Monitoring Staff Performance

How to Become an Effective Mentor

 

3.0

3.0

3.0

3.0

 

 

Financial Management

Managing your Financial Operations

 

3.0

 

 

 

Executive Level PD Topics

Appropriate for delivery to Business Principals/Executive Management with responsibility for running the business.

Executive Topics

Length
(hours)

Meetings
Mgmt

Sales

Event Industry Update II

3.0

Planning

How to Gather and Use Competitive Intelligence for Strategic Planning Purposes

 

3.0

 

 

What PD is on in your State now.

 

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