MEA Webinar: Why Understanding Our Guests and Customers Will Be More Important Than Ever

Understanding our guests and customers will be more important than ever as we plan our events and the event experience in a COVID safe world. While some live events can run again, is our audience ready to attend? While we are keen to bring face to face events back, how can we ensure our audience feel safe to come back? With COVIDSafe protocols and behaviours here to stay for the immediate future, what lessons can we learn from previous pandemics regarding the impact on our audience’s behaviour? Have the priorities of our audience changed? What is important to them when attending an event? How do we run COVID safe events while safeguarding the user experience?

As event professionals, we have always thrived on the strategy and operational elements of events but in 2021, we will add more strings to our bow with our contingency, scenario planning and experience design taking a greater role as our roles evolve and transform.

This 60 minute webinar will address these new questions and considerations as we re-imagine our event planning. You will learn insights and takeaways that you can implement straight away at your next event.

MEET THE SPEAKER

Georgie Stayches

Founder & Chief Engagement Officer, Fetching Events & Communications

Inspired by the 1992 Barcelona Olympic Games and kicking off her life in events at the 1997 Australian Open Tennis, events has always been in Georgie’s DNA. From major international events including the 2000 Sydney Olympic and Paralympic Games and 2002 Commonwealth Heads of Government to community events including the Pioneer and Working Horse Festival and Teddy Bear’s Picnic to national roadshows including taking Winnie the Pooh and Tigger around Australia to national conference and graduations, Georgie’s experience has covered the spectrum.

Each event no matter how big or small, global or local has armed her with the insights to challenge how we look at events. Combining this with her communications experience of working at Channel Nine (Melbourne), Granada Television (London) and various PR agencies, Georgie brings the knowledge and the know-how.

As the Chief Engagement Officer at Fetching Events & Communications, an organization she founded over 11 years, she is passionate about not just nailing the run sheet but identifying the event purpose and understanding human behaviour to create the best event experience. Fetching Events & Communications was founded to provided specialist advice and support in the areas of events, communications and volunteer management and works with organisations including associations, peak bodies, community services, education, tourism and sporting sector.

EVENT INFORMATION

Please Note: Registrations for this webinar will close on Wednesday 3 February, 11.55pm AEDT. The link to access the webinar and any further information will be shared with all registered attendees at 9am AEDT on Thursday, 4 February. For late registrations, please contact cwatson@mea.org.au. 

This webinar will be recorded and available to view on-demand on MEA TV. 

Pricing: FREE for MEA Members, $25* for Non-Members

*Cost per view
 

Successful Registration: Upon successfully registering, you will receive a confirmation email to your nominated email address. Please wait up to 15 minutes for this to arrive before attempting to register again, or check your junk/spam inboxes.