MEA Webinar: The A to Z of Social Media

Need to change up your social media strategy? Interested in emerging trends in the social media space? Wondering if it's possible to win with social media with little to no budget? 

Impactful, engaging and meaningful content is essential for event organisers who are trying to reach their intended audience on social media. 

Coming 12 May, Lucio Ribeiro, Associate Director of Innovation at Optus 5G will be joining MEA for an engaging discussion on everything A to Z about social media.

Lucio's webinar will cover how event organisers can use social media to manage a crisis, tips and tricks to building a solid social media strategy, and the emerging trends expected to take place over the next four years.  

In this session, Lucio will cover: 

• What famous brands can teach us about effective social media plans;
• Which metrics event organisers should be looking at to justify social media budgets;
• The emerging trends in the social media space;
• How to manage a crisis with social media; 
• And much more...

MEET THE SPEAKER

Lucio Ribeiro

Associate Director of Innovation, Optus 5G and RMIT lecturer in Digital Marketing

Lucio is the former founder of Australia's first Social Media advertising Agency, The Online Cirlce Digital. Currently the Associate Director of Innovation at Optus 5G. He is also a marketing and business strategist consultant at Lucio.AI. He is a lecturer in Artificial Intelligence and Digital Marketing at RMIT, former lecturer at Data and Insights at Deakin, public speaker and former founder and MD of digital agency Online Circle.

He is also an adventurer, having gone from Buddhist temples in China to the heart of a humanitarian crisis in a refugee camp as a volunteer living with war refugees. Lucio worked for McCann-Erikson, Lowe Lintas, MRM and Ogilvy. In 2011 he co-founded Online Circle Digital.

He worked with clients like Mercedes-Benz APAC, P&G, MINI, Renault, Chevrolet, Vicinity Centres Retail, Target Australia, Unilever, MasterCard, Mondelez, Parmalat, Kraft Foods, Schweppes, Purina/Nestle, Cadbury, AGL Energy, and Cadbury NZ and The Warehouse Group NZ.

He graduated in Law, with an MBA and Certificate in Psychology, Game Theory (Stanford) and Artificial Intelligence (MIT Sloan). Lucio has lifelong alumni from “The Marketing Academy".

During his career, Lucio was elected by public vote as one of the top 100 most influential Online Marketers in the world by Marketing Today and he has judged international awards like AME, MB Awards and the NY Festival.

Lucio is Advertising Week Australian ambassador, having gone as a speaker on a world tour with the largest advertising and marketing event in the world.

In 2019 Lucio sold his digital agency and since then has been consulting, lecturing and presenting for audiences in Australia, Hong Kong, Mexico, Europe and New York on the topics of:

    1.    Artificial Intelligence in Marketing
    2.    Strategy in Marketing
    3.    Resilience and Leadership

Lucio is on lucioribeiro.com, lucio.ai and linkedin.com/in/lucioribeiro/

EVENT INFORMATION

Registrations & Webinar Link: Registrations for this webinar series will close on Tuesday 11 May, 11.55pm AEDT. The link to access the webinar and any further information will be shared with all registered attendees at 9am AEDT on Wednesday, 12 May.

For late registrations, please contact cwatson@mea.org.au. 

Recording: This webinar will be recorded and available to view on-demand on MEA TV.

Pricing: 

    Members: FREE
    Non-members: $25.00 per view

HOW TO REGISTER

If you need assistance with registering, please go to our Member Hub: How To Register For An Event page. 

Once you have reached the Confirmation Order Details page in the payment process, only click 'Place Order' once. This may take several moments to load. Clicking more than once may register you twice. 

Upon successfully registering, you will receive a confirmation email to your nominated email address. Please wait up to 15 minutes for this to arrive before attempting to register again, or check your junk/spam inboxes.