Digital Marketing Executive

Digital Marketing Executive

ICC Sydney
Closing Date
Fri, 19th November 2021
Position Type
Full Time

ICC Sydney is Australia’s premier convention, exhibition and entertainment precinct. Featuring a striking contemporary design, state-of-the-art technology and leading facilities, the world class venue provides the ultimate in quality, choice and flexibility for collaboration and innovation. Managed by ASM Global, every event at ICC Sydney is supported by globally experienced professionals.

About the Role:

We are looking for a dynamic and innovative Digital Marketing Executive to join ICC Sydney’s Communications team on a full-time, permanent basis – reporting to the Senior Manager, Marketing and Communications. This position plays a critical role in supporting the marketing team and the company’s digital strategic direction.

This hands-on role is pivotal in driving digital activity across the business to build the brand locally and globally. Your ability to develop campaigns and drive results based on data-driven analysis will be your stand out strengths. Additionally you will have experience in website and community management, sharp writing skills, and a creative, analytical mind.

You will assist the marketing team with advertising, content generation, email marketing and case studies. In addition, you will contribute to creative content briefs and other marketing activities as required. As a passionate digital marketer, you will thrive in a varied and fast-paced environment. Your ability to work collaboratively and cross-functionally to deliver on competing deadlines will see you succeed in the role.

Required Skills & Experience:

  • Tertiary qualified in Marketing/Communications or digital disciplines.
  • Minimum 2 years in a digital marketing or performance marketing role required.
  • Strong knowledge of CMS systems (Kentico, Drupal, Sitecore, Wordpress or similar) and working knowledge of web optimisation, UX/UI design principles, A/B testing and setting up personas.
  • Demonstrated experience in social media management (LinkedIn, Twitter, Instagram, Facebook) for business and management tools (Meltwater Engage, Facebook Business Manager or similar), including content scheduling, paid campaigns and reporting on organic and paid activity.
  • EDM / Email Marketing system and content management (Campaign Monitor, Kentico EMS or similar).
  • Experience in creating a digital strategy, managing, tracking and providing actionable insights on paid social media and Google Ads campaigns.
  • Experience with Google Ads, Google Analytics, Facebook and LinkedIn Ads Manager.
  • Project management skills, including being comfortable liaising cross-functionally as a project leader, and providing advice to senior internal and external stakeholders.
  • Basic Adobe Photoshop; Adobe Premiere Pro desirable, but not essential.
  • Basic HTML/CSS skills desirable, but not essential.
  • Exposure to events, hospitality or tourism industries desirable.
  • Proven ability to work under pressure and meet competing deadlines.
  • Excellent communication and writing skills.
  • Well organised and excellent attention to detail.
  • Strong analytical skills and data-driven thinking.
  • Ability to work collaboratively, autonomously and cross-functionally.

Applying for this role:

Please include a cover letter that includes your answer to the following question:

Briefly describe a key campaign that you were involved in or led, including your involvement, strategy and the results of the campaign. Include any assets or links which might be relevant.

You must be an Australian Citizen or a permanent resident of Australia, or hold an appropriate visa that allows you to work unrestricted in Australia. If you have questions regarding this role, the Human Resources Team is available to have a confidential discussion. Please contact with any questions.

Please note relevant screening checks will be conducted as part of the recruitment process. These include National Criminal Records and National Police Background Checks, Proof of Identity that meets the 100-point check and may include Working with Children background checks.


Please contact with any questions.

Apply to this role via our Careers page -