MEA Webinar: The Evolution of Strategy in Corporate Meetings and Events

Strategy in corporate meetings & events has been long talked about as an important business priority. Depending on the organisations priorities, meetings and events are a category often targeted for savings, efficiencies and compliance.

Pioneered by the highly regulated industries such as pharmaceuticals and banking, Strategic Meetings Management (SMM) has increased in its adoption globally, regionally and locally with its focus on compliance and financial efficiencies – with varying success.

At the same time that SMM was formalising its presence in the corporate space, brand and experiential events exploded into a business priority across many sectors, except in most cases this growth in adoption was parallel to, not in conjunction with, SMM.

In this webinar we will look at the journey meetings and events strategy has had until now, how COVID-19 is driving change, and what comes next. What do organisations want to see in this space as we move into the next phase of meetings and events being utilised as a key business strategy. 

MEET THE SPEAKER

Belinda Doery

General Manager, Solterbeck Events

Belinda is a leader in the strategic meetings industry with a focus on success in the Asia Pacific and Australia region. Having consulted with organisations globally, regionally and locally, Belinda is familiar with the opportunities and challenges that come with viewing meetings and events as a strategic business category.

Prior to joining Solterbeck Events Belinda led the Asia Pacific region for American Express Meetings & Events. This compromised of 14 teams across 9 countries that delivered over 15,000 events per year.  As a member of the global innovation council, Belinda consulted with top tier brands on their future events strategy and design.

Her earlier career includes leading an Asia Pacific meetings strategy for a global pharmaceutical organisation and is supported by a strong foundation of hospitality and event operations in Australia, the Middle East and Asia.

Multiple award winning and recognised as one of the top 25 most influential leaders in the industry, Belinda brings a balance of corporate priorities, event objectives and operational realities into the mix to ensure that businesses achieve success practically, and not just theoretically.

EVENT INFORMATION

Please Note: Registrations for this webinar will close on Tuesday 2 March, 11.55pm AEDT. The link to access the webinar and any further information will be shared with all registered attendees at 9am AEDT on Wednesday, 3 March. For late registrations, please contact cwatson@mea.org.au. 

This webinar will be recorded and available to view on-demand on MEA TV. 

Pricing: FREE for MEA Members, $25* for Non-Members

*Cost per view
 

Successful Registration: Upon successfully registering, you will receive a confirmation email to your nominated email address. Please wait up to 15 minutes for this to arrive before attempting to register again, or check your junk/spam inboxes.